We sell STQRY Signage as digital signage made for visitors. Our customers fall into three groups.

Most of the enquiries that come in through stqry.com are from culture and heritage. That's where most of your conversations will start.

When we go after new customers ourselves, tours and transport comes first. Say a sightseeing bus company wants its displays to change at each stop. That's what location programs do, and no general signage product competes there.

Say a regional museum has a handful of displays in the lobby and galleries. They bought them as ordinary TVs. Nobody really owns them, and the content is out of date.

There's no AV budget and nobody to run a signage system. They need something their marketing or visitor-experience team can manage from the tool they already use.

Many have to serve visitors in several languages. Galleries often can't play sound, so the audio companion matters. Visitors listen on their own phone instead.

When a tour boat heads out of mobile coverage for hours, nothing goes dark. STQRY Signage caches content and maps, so the displays keep playing.

Passengers speak many languages, and the PA is hard to hear. Drivers can't operate anything complicated while they're driving. That's what controller mode is for.

Location programs need to know where the vehicle is. One phone or tablet on board can share its position with every other display, so the vehicle doesn't need its own GPS.

The person who signs is usually a marketing or operations manager. They own the budget and the relationship with suppliers. They care about fewer suppliers and the price per display.

The people who use it every day are different. At a museum, it's the marketing team updating content. On a tour boat, it's the driver pressing a button in controller mode. They care about easy updates and one button.

With operators there's often a third person to find. Somebody has to install the displays, often an auto-electrician, and somebody has to connect any vehicle GPS feed. Find out who early.

The strongest reason is wanting fewer suppliers. A Fiji cruise operator we spoke to was paying another signage vendor about $108 per display per year, across 33 displays. They wanted one supplier.

The Fiji operator on the last slide shows the strongest reason, wanting fewer suppliers.

New vessels and refits are a natural time to choose a system. So is the renewal of an existing signage or audio contract, so ask when it's due.

Fleet customers who use driver mode are already ours. They move to Signage Standard at renewal.

Tours and transport. Location programs are something general signage products don't offer.

Usually the marketing or visitor-experience team on site, updating content in STQRY Builder.

Yes. One phone or tablet on board shares its position with every other display.