STQRY Signage overview
Who buys STQRY Signage
- Describe the three kinds of customer we sell to
- Tell the person who buys it from the people who use it
- Recognise what gets a customer looking
Who do we sell to?
What do museums and attractions need?
- 2 to 30 displays, often ordinary TVs
- No AV budget, no IT team
- Visitors who speak many languages
- Galleries that need to stay quiet
No GPS on board?
One phone or tablet shares its position with every display.
Who will you be talking to?
Why did a Fiji cruise operator call us?
- $108 per display per year, to another vendor
- 33 displays
- 1 supplier, which is what they wanted
What gets them looking?
- Wanting fewer suppliers
- New vessels or a refit
- A signage or audio contract up for renewal
- A confusing Fleet driver-mode setup
Check your understanding
- Which kind of customer do we go after first, and why?
- A museum's head of marketing signs the contract. Who uses it every day?
- An operator's vehicles have no GPS. Can they use location programs?
Tours and transport. Location programs are something general signage products don't offer.
Usually the marketing or visitor-experience team on site, updating content in STQRY Builder.
Yes. One phone or tablet on board shares its position with every other display.
Connecting People, Places and Stories.
