STQRY Signage overview

Why we sell STQRY Signage

Describe STQRY Signage in one sentence
Explain how it fits with our other products, including the Fleet change
Explain how we charge for it, and why the first display is free

What is STQRY Signage?

Digital signage made for visitors, managed in STQRY Builder.

A Happy Pedals welcome slide reading "Welcome in. Bike hire on the Rideau Canal, seven days a week."

Content that follows the route

On a tour boat or bus, the displays change as the vehicle moves.

Why do customers buy it?

Displays with nothing current on them
Drivers scrolling a phone mid-tour
Announcements passengers miss
Too many suppliers

How does it fit with our other products?

Same content as their app and kiosks
Same branding and languages
Takes over driver mode from STQRY Fleet

How do we charge for it?

$7 Basic, per display per month
$15 Standard, adds location programs
Free The first display, on either plan

STQRY Signage is priced per display. Chargebee is the source of truth, where the plans are SignageLS (Basic) and SignageStandard (Standard). Yearly is twelve times monthly, and there's no setup fee.

Plan	Per display, per month	Includes
Basic	$7	Playlists, schedules, languages, sync, themes, audio companion
Standard	$15	Everything in Basic, plus location programs, controller mode and position serving

Customers buy at list price themselves, from the billing page in STQRY Builder. A Customer Success Manager handles multi-site and fleet deals. Enterprise pricing is "contact us" only.

See License types and what each includes.

“Put it on one boat. That display is free.”

The first display is free on either plan, Standard included, whether a customer has one display or fifty. A customer with a single display pays nothing, for as long as they use it, and they don't need a paid STQRY Builder plan either. It isn't a renewal discount.

This is something new we're trying. Signage is our freemium, product-led product, which is how a lot of digital signage is sold now. Several of our competitors give the first display away, Yodeck among them. A customer can sign up, run STQRY Signage on one display and see it working without talking to us. When they want more displays, they buy licenses from the billing page.

For a tour boat operator with a renewal coming up, that's an easy pitch. They can put STQRY Signage on one boat, location programs and all, and pay nothing until they want it on the rest of the fleet.

Check your understanding

What can a display show?
A tour boat operator wants one display. What do they pay?
What happens to a Fleet customer who uses driver mode?

One thing at a time. That's a playlist, a schedule, a single media item, or a location program.

Nothing. The first display is free on either plan. Location programs need Standard, and the free display can be on Standard.

They move to Signage Standard at renewal, and their bill goes down.

Connecting People, Places and Stories.

Back to the lesson Next module: Who buys STQRY Signage