STQRY overview

Who we sell to

Describe the three groups of customers we sell to
Match each group with the products it usually buys
Recognise what a typical STQRY customer needs from us

Three groups of customers

Group	Examples
Culture and heritage	Museums, galleries, historic sites, libraries
Parks and the outdoors	Parks, forests, trails, gardens, zoos
Tourism	Destinations, attractions, tour operators

Culture and heritage

Museums, galleries and historic sites
Libraries and archives
Usually buy Apps, Kiosk, Collect and Signage

Parks and the outdoors

Parks, forests and trails
Gardens, zoos and nature reserves
Usually buy Apps, Guide and Kiosk

Tourism

Destinations, towns and cities
Attractions
Tour operators, on foot, by bus or by boat
Usually buy Apps, Marketplace, Fleet and Signage

Tourism covers a wide range. A destination organisation or a city council wants heritage walks and a city guide with places to eat and shop. An attraction wants its own visitor app. A tour operator wants commentary on board, in every language its passengers speak.

Tour operators are where we're putting our effort for new customers. A sightseeing bus or tour boat can use STQRY Fleet for devices handed to passengers and STQRY Signage for the displays on board. Operators who sell tours to the public can use STQRY Marketplace too.

The Empire State Building, Biosphere 2 and the Agrodome in Rotorua all have STQRY apps. In New Zealand, Fullers360 ferries and Southern Discoveries are customers too, and Southern Discoveries uses STQRY Signage as well.

For more on tour operators, see Who buys STQRY Signage.

Check your understanding

Which group makes up most of our customers?
A national park asks how visitors will use the app on a trail with no coverage. What do you say?
A city council wants a heritage walk. Which group are they in?

Culture and heritage. Museums, galleries and historic sites are the largest share.

STQRY apps work offline, so the maps and stories keep working on the trail.

It depends who's asking. If it's the council's tourism team, they're in tourism, with destinations, towns and cities. If it's their heritage department, they're culture and heritage. Either way, find out which team you're talking to, because that tells you what they care about.

Connecting People, Places and Stories.

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