STQRY overview

The STQRY product family

Name each STQRY product, who it's for and what it's used for
Explain why a customer's second product is easier than their first
Know where to find each product's training

Everything starts in STQRY Builder

One place to build stops, tours and media
Every other product uses what's built there
STQRY Studio adds AI tools inside it

One app platform, three ways in

Plan	For	Visitors use
Apps	Organisations wanting their own app	Their own branded app
Guide	Getting started fast	Our STQRY Guide app
Marketplace	Tour sellers	Guide or their own app

STQRY Apps, STQRY Guide and STQRY Marketplace are the same app platform. Tours, stops, maps and audio are built the same way in Builder and work the same way on a visitor's phone. What changes is how we package it for different kinds of customer, and how visitors get to the content.

STQRY Apps gives a customer their own branded visitor app on iOS, Android and the web. Museums, parks, destinations and tour operators use it for self-guided tours, audio guides and storytelling, and visitors can use it offline. It's most of our business.

STQRY Guide publishes a customer's tours into our own STQRY Guide app, already live on the App Store and Google Play. They can be up and running in minutes without an app of their own, alongside tours from customers around the world.

STQRY Marketplace is a plan for customers who sell their tours, from independent storytellers and content creators to organisations. Their tours are published into STQRY Guide or into their own app, and visitors buy access codes or pay in the app.

So when a customer asks which one they need, start with who they are and how they want visitors to find them. Do they want their own brand, a quick start, or a way to sell tours?

On site

Product	Who it's for	What it's used for
Kiosk	Museums and visitor centres	Touch screens visitors explore
Signage	Venues and tour vehicles	Digital signage nobody touches
Fleet	Venues that lend devices	Tours on the venue's own devices

Collections online

STQRY Collect publishes collections and community archives on the web

New products

STQRY Engage forms and feedback
STQRY Chat an AI guide that answers visitors' questions

Build once, use it everywhere

One login
One library of content
The same languages and branding everywhere

Check your understanding

A museum wants a digital sign in its lobby. Which product fits?
A tour company wants to hand tablets to its passengers. Which product fits?
Why is a second product easier for an existing customer?

STQRY Signage. STQRY Kiosk is for interactive touch screens, where visitors explore the content themselves.

STQRY Fleet, which runs the tour on the company's own devices.

Because they can use everything they've already built in Builder. Their content, translations and branding are ready to go, so there's far less to set up.

Connecting People, Places and Stories.

Back to the lesson Next module: Who we sell to