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Who buys STQRY Collect

Part of the STQRY Collect overview course. About 5 min.

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You'll learn to

  • Describe the three kinds of customer who buy Collect
  • Recognise what gets a prospect looking
  • Spot a Collect conversation inside an Apps or Kiosk deal

Who do we sell to?

Councils and libraries Indigenous and heritage museums Existing STQRY customers Community archives Growing fastest Apps and Kiosk Strongest

STQRY Collect customers fall into three groups.

Group Examples
Councils and libraries Palmerston North, Horowhenua, Feilding, Hobsons Bay, Archives Central
Indigenous and cultural-heritage museums Sncewips Heritage Museum, Penobscot Nation Museum, Friends of Minidoka
Existing STQRY customers Minidoka bought an app first; the NSW Supreme Court added Collect alongside its app

Councils and libraries in New Zealand and Australia are where Collect started, and where it's strongest. Indigenous and cultural-heritage museums are the group growing fastest, in Canada and the US as well as here.

What does a good prospect look like?

  • A local history or archive collection
  • Thousands of records, not millions
  • A small team, no developer
  • A community that knows the material

A visitor walking through a city street, looking at her phone.

Say a district council has a heritage team of two. They have a few thousand photographs, a council archive in boxes, and an old website nobody can find on Google. Local people keep emailing to say "that's my grandfather in that photo". That's a Collect customer.

Sizes vary more than you'd expect. Friends of Minidoka are starting with about 300 records. Sncewips Heritage Museum is moving about 15,000 items and 2 to 3 TB of media. Archives Central has 240,000 records.

The team is always small, and nobody writes code. They manage Collect from STQRY Builder, the same tool our app customers use.

What gets them looking?

  • The current system is failing or unsupported
  • A migration they've been putting off
  • An anniversary, a grant, or a new archive
  • They already have a STQRY app or kiosk

The strongest trigger is a system that's let them down. Archives Central runs on an ageing Islandora site. Sncewips is leaving CatalogIt. Horowhenua moved from Kete, an open-source platform nobody maintains any more.

Grants matter, especially in the US. San Angelo Museum of Fine Arts walked away in October 2026 because they'd applied for a grant for a more expensive system. Ask early whether there's a grant, and when it closes.

Listen for Collect in every Apps and Kiosk conversation. Three of our four open Collect deals came in alongside Kiosk, and Minidoka bought an app in July 2025 expecting to add Collect later. If a museum mentions its archive, its photo collection or its oral histories, ask what they do with them today.

Check your understanding

  • Which three kinds of customer buy Collect?
  • A museum buying a kiosk mentions their photo archive. What do you ask?
  • A prospect is waiting on a grant. Why does that matter?

Councils and libraries, Indigenous and cultural-heritage museums, and existing STQRY customers.

What they do with it today, and who can see it. If the answer is "a shared drive" or "an old website", that's a Collect conversation.

The grant decides the budget and the timing. Find out what it's for and when it closes, so our proposal fits it.