You'll learn to
- Say what STQRY does in one sentence
- Tell the story of how STQRY came to be
- Describe who our customers are and where they are
We connect people to stories, everywhere.
That's our mission. The organisations we work for hold the stories: museums, galleries, historic sites, parks, forests, trails and destinations. We give them the tools to share those stories with their visitors, at a price the smallest of them can still afford.
You'll also see our tagline, Connecting People, Places and Stories, on our website and in our materials. It says the same thing. The people are the visitors. The places are the museum, the trail or the city. The stories are what our customers create.
STQRY is two companies that grew up on opposite sides of the world. Thomas Dunne founded OnCell in Rochester, New York, in 2006, making mobile tours for museums, parks and historic sites. Glen Barnes founded My Tours in New Zealand in 2009, building native tour apps.
The two companies merged in December 2018. In July 2020 the company took the name STQRY, pronounced "story", because that's what we help our customers tell.
Other tour companies have joined us since. TourBuddy came in 2019, CultureSpots in 2020, and GuidiGO and PocketSights in 2024. In 2025 we took on the LiveTours live-audio technology. Some customers have been with us since the OnCell days or came through one of these companies. Don't be surprised to hear an old name.
We have two headquarters, one in Auckland and one in Rochester, New York. The rest of the team works from wherever they are, including Toronto, Madrid, Manila and Da Nang.
We're a small team on purpose. You'll read why in What we stand for.
We have over 1,200 active subscriptions, as of October 2026. Most of our customers are in the United States, followed by Australia and Canada.
They range from small historical societies to names you'll know. The Auckland Museum, the Walt Disney Family Museum, Parks Canada and the Empire State Building are all customers. Who we sell to has more, group by group.
Plenty of our customers are small, with a modest budget and nobody technical on staff. They're exactly who we build for.
We connect people to stories, everywhere. We help museums, historic sites, parks and destinations share their stories with visitors.
No. OnCell is the name we had until July 2020. Plenty of customers have been with us since then.
Current customers, such as the Auckland Museum, Parks Canada or the Empire State Building. Customers do leave, so check they're still with us before you name one.